LA FIN DES MARCHANDISES
La répétition de la formule ‘NON COMMERCIAL’ compose une image semblable à un code barre. Le code chiffré est ici remplacé par un mot faisant référence à ce qui, selon nous, ne devrait ni être commercial, ni circuler ou exister au travers d’un circuit marchand: l’air, l’eau, le corps humain... et plus immatériellement la santé, l’éducation, l’amour, la justice, le pouvoir... Ces «anti-codes barres» imprimés sur papier autocollant sont distribués aux passants, aux curieux, aux enfants et à tout ceux qui souhaitent emmener avec eux un petit morceau de notre «Machine néolibérale». Proposant un point de vue, sujets de discussions, ils appellent le passant récepteur à se positionner et agir lui aussi face aux processus néolibéraux de marchandisation qui s’étendent aux sphères du vivant.
THE END OF MERCHANDISING
In this intervention by the EzaOKUP crew, the repetition, over and over, of the phrase “non commercial” created an image that resembled a bar code. The artists replaced numeric code by this one phrase, referencing entities that, in their view, should never, under any circumstances, be commercialised, that should exist wholly and exclusively outside of the context of trade: physical entities - air, water, the human body - as well as immaterial entities - health, education, love, justice, power. These “anti bar codes” were printed on stickers and distributed to passers-by, the curious, children, anyone and everyone interested in sharing with the artists a piece of the Neoliberal Machine. The goal was to offer one point of view – the crew’s – that, the artists hoped, would prompt discussion and encourage those who now carried (or wore, or gave away) the stickers to position themselves, and possibly to act, in response to processes of neoliberal merchandising that seem to be taking over more and more aspects of daily life.